A rate card never opened a door.
Outbound dies at the first attachment. Pitchloom replaces the generic credentials deck with a pitch built for one brand: their logo already on your broadcast, the fit argued like a strategist wrote it, the ask shaped before the first meeting.
Used by partnerships teams like Moonton, Premier League, Riot Games.
Structuring a property is the last manual job.
Entitlements, audiences, broadcast moments, price architecture: captured once, recomposed for every brand you go after, current for every window that opens.
The catalogue is the sales asset
Each property is structured once: entitlements, audience, moments, logo zones, package tiers. From then on it is permanently pitch-ready, not trapped in last season’s deck.
Windows open fast. You’re already dressed.
A campaign launch, a category opening, a market entry. Pick the brand, pick the property, and the pitch assembles from parts you already packaged. Outbound in days, not quarters.
Price from architecture, not from panic
Package tiers and rate logic live with the property. Every outbound ask lands consistent and defensible, whoever on your team sends it, and negotiation starts from your structure.
Most of next season’s revenue sits inside brands that have never briefed you.
- The brands most likely to buy your property are not writing you briefs. Waiting for the inbox concedes the category to whoever showed up first.
- Outbound today means a generic credentials deck: forty slides about you, two about them. Sponsorship leads can tell in one scroll.
- By the time the season is visible enough to sell itself, the budgets it needed were committed months earlier.
Your workflow, with the manual work removed
- 01
One brand, one pitch
Every outbound pitch is built for a single brand, from your property and their public record. The brand reads a document about itself, not about you.
Screenshot - 02
Composited before contact
Brand-in-situ Studio drops their mark into your tagged inventory: the broadcast graphic, the in-game LED, the host-card hand-off. Seeing the partnership beats being told about it.
Screenshot - 03
A link, not an attachment
The pitch travels as a portal. You see every section they open, as they open it, and the follow-up call starts from what they actually read.
Screenshot - 04
The door-opener grows up
When they reply, the same pitch deepens: activation plan across the Seven Layers, commercial architecture, measurement. The document that opened the door is the one that closes it.
Screenshot
What changes Monday morning
- 1Monday planning: pick the target. A payments brand active in your market, no esports position yet.
- 2Build the property pitch: your audience read, their category insight, the composited broadcast frame. Send the link by lunch.
- 3Wednesday: the open notification. Their sponsorship lead read the commercial section twice.
- 4The reply asks for a full proposal. The door-opener deepens in the same workspace; nothing is rebuilt.
- 5Friday: the full pitch is out, shaped to their budget band, while the category line is still open.
“We stopped waiting for briefs. The pitch that opens the door is the same one that closes the deal, and it took an afternoon, not a quarter.”
— Commercial Director, rights owner (placeholder until customer launch)