Partnerships are too important to be assembled by hand.

The sponsorship industry runs on PDFs and intuition. Briefs land as PDFs. Pitches go out as PDFs. Activation plans live in slides. Measurement happens in spreadsheets after the fact, if at all.

Pitchloom is structured ground for the whole thing. Briefs become structured Brief Objects. Properties become structured Property Objects. Pitches are synthesised, not composed. Activation traces back to the brief. Measurement is one query away.

We're building it because the people who built partnership tools at Mana, Player.Media, and elsewhere kept hitting the same wall: the structure was always in someone's head, never in the system. We're putting it in the system.

Who's building this

• FounderCEO + product

  Previously head of partnerships at <a real org>. Has lived the workflow this product replaces.

• FounderCTO + engineering

  Previously platform engineer at <a real org>. Built the multi-tenant infrastructure pieces.

• FounderDesign + research

  Previously design lead at <a real org>. Owns the system that makes the product feel like one product.